ABOUT

PART II of the revised Payment Services Directive (PSD2) Transformation Series aims to provide a training course that provides unprecedented training and insights that are not available anywhere else. The PSD2 Technology, Strategy, and Innovation training course ventures far beyond the Payment Services Directive (PSD) and PSD2 operational frameworks and provides highly extensive and in-depth coverage of strategic approaches to PSD2 markets, technologies, and marketing and sales strategies for payment services firms. It is precisely what PSD2 payments services firms have been waiting for. A comprehensive analysis of PSD2 competitors, market commentary on current market developments in different European Union (EU) jurisdictions, as well as strategic analysis of a broad range of market studies that highlight the compelling need for PSD2 payment firms to undertake both extensive market research and market education initiatives in order to successfully capture new PSD2 markets. PSD2 is no longer simply about compliance and it should not be viewed as a threat, but a one-of-a-kind strategic revenue opportunity to develop unprecedented offerings to consumers and businesses across the EU.

TRAINING PROGRAMME

SESSION 1: An Introduction to PSD2 Technology, Strategy, and Innovation

·     PART 1 (The PSD2 Landscape):Who are My Competitors? (Banks; Third Party Providers (TPPs); Google, Apple, Facebook, Amazon (GAFA); Technology Companies).

·     PART 2 (Technological Advancements and Developments):(EMVCo 3-D Secure (3DS) (Merchant Acquirer Domain (MAD), Issuer Domain (ISD), Network Domain (NWD), Functionality Limitations, Cart Abandonment, Poor Conversion Rates, International Adoption); (3-D Secure 2.0 (3DS2) (Advantages, Timeline, Data Points and Security); 3D22.2 Update and Enhancements); Application Programming Interfaces (APIs).

·     PART 3 (Payments and Payment Fraud):Digital Payments Trends Around the World; New Payment Business Models; Internet/eCommerce Fraud Losses Around the World; Online Payment Fraud in Europe.

·     PART 4 (Merchants):Priorities for Merchants (SCA Security Infrastructure and 3DS2; Fraud Solutions, Exemptions and Managing Liability Exposure; Payment Journeys; Exemption Optimization; Solution Collaborations) (Barclaycard, n.d.); Pricing and Operating Models and Merchant Service Charges.

SESSION 2: Findings from PSD2 Market Surveys and How to Translate These Findings into Actionable Strategies

·     PART 1: (Fico Surveys):FICO Survey (2018, Swedes); FICO Survey (2019, SCA); FICO Survey (2019, UK Consumers and Customer Authentication). Survey Findings, Interpretation and Practical and Strategic Applications.

·     PART 2: Deloitte:(1) European PSD2 Survey: Voice of the Banks (2018); CEE PSD2 Survey: Voice of the Customer. Survey Findings, Interpretation and Practical and Strategic Applications.

·     PART 3: tink:(1) Open Banking 2019: Full Report (Europe); (2) Country Report (Germany); (3) Country Report (UK); Survey Findings, Interpretation and Practical and Strategic Applications.

·     PART 4: GoCardless (2019):Security vs. convenience in the payment experience – what matters most to online shoppers? Survey Findings, Interpretation and Practical and Strategic Applications.

SESSION 3: PSD2 Technological and Operational Strategies

·     PART 1 (Technological Strategies):Merchant Discretion; Exemptions (Issuers; Acquirers; Merchants); Frictionless Flow; Fraud Prevention; Machine Learning, Artificial Intelligence (AI), and Reducing Fraud; Technological Opportunities (New Bank Roles; Cross-Selling on Third Party Channels; Consumption Products and Goods); Technological Strategy Case Studies.

·     PART 2 (Operational Strategies):PSD2 Transaction Risk Analysis (TRA) (TRA Methodology; European Banking Authority (EBA) Regulatory Technical Standards (RTS); Fraud Rate Limits; Risk Assessments; Acquirer Fraud Rates; ‘Issuer Intelligence’; Improving Fraud Rates; Fraud Protection Strategies for Online Sellers); Improve Customer Journey.

·     PART 3 (HYPR Case Study):HYPR True Passwordless™ MFA Security and FIDO2 Authentication; Review of HYPR ‘The Evolution of Authentication Whitepaper’.

·     PART 4 (Ping Identity Case Study):Authentication (SCA); Authorization (OAuth and OpenID Connect (OIDC) Tokens); Consent Management (Store Identity, Policy, and Consent Data); API Access Control (Policy-Driven Access Security Gateway); API Cyberattack Protection (AI Protection).

SESSION 4: PSD2 Tactical and Marketing Strategies

·     PART 1 (Tactical Strategies): CONSUMER TRUST (Consumer Trust Findings; Trust and PISP Market Share; Trust and AISP Market Share; PSD2 Trust Factors); TECHNOLOGICAL TRUST (Sharing of Bank Login Data; Sharing of Transactional History; Demographical Trends; Jurisdictional Trends); STRATEGICAL PARTNERSHIPS (Bank Partnerships; FinTech/RegTech Partnerships; Ecosystem Partnerships; Lifestyle Portals); IMPLEMENTATION TIMELINES (Technology Timelines; SCA Timelines; Research Timelines; Pre-Marketing Timelines; Marketing Timelines).

·     PART 2 (Marketing Strategies): Research Strategies; Educational Marketing Strategies; Technology Marketing Strategies; EU Jurisdictional Prioritisation; EU Strategic Marketing Approaches; Demographic and Segmental Marketing Strategies; Convincing Strategies.

EXPERT TRAINER

Rodrigo Zepeda is Co-Founder and Managing Director of Storm-7 Consulting. He is an expert consultant who specialises in derivatives and banking and financial services law, regulation, and compliance. He is an expert in a very broad range of regulatory compliance frameworks such as FATCA, the OECD CRS, MiFID II, MAD 2 MAR, PSD2, CRD IV, Solvency II, OTC Derivatives, CCP Clearing, PRIIPs, BRRD, AML4, and the GDPR. He holds a LLB degree, a LLM Masters degree in International and Comparative Business Law, and has passed the New York Bar Examination. He was an Associate (ACSI) of the Chartered Institute for Securities & Investment from 2004 to 2014 and is now a Chartered Member (MCSI). He has created and delivered numerous conferences and training courses around the world such as ‘FATCA for Latin American Firms’ (Santo Domingo, Dominican Republic, Panama City, Panama), ‘MiFID II: Regulatory, Risk, and Compliance (London), and ‘Market Abuse: Operational Compliance’ (London), ‘AEOI (FATCA & CRS)’ (London, Lebanon, Dubai, Malta, Manama, Bahrain); AML/CFT: Operational Compliance (Dubai, London); MLRO: Operational Compliance (London).

He has also delivered numerous In-House Training Courses around the world to major international financial institutions such as The Abu Dhabi Investment Authority (MiFID II: Operational Compliance, Abu Dhabi, the United Arab Emirates); the United Nations Principles of Responsible Investment (MiFID II: Final Review, London); CAF, the Development Bank of Latin America (Swaps and Over-the-counter Derivatives, Lima, Peru); Eurex Exchange (CCP Clearing, Risk Management, Recovery and Resolution, Eschborn, Germany); European Energy Exchange AG (CCP Clearing, Risk Management, Recovery and Resolution, Leipzig, Germany); Rothschild Investment Management (UK) Limited (AEOI (FATCA & CRS), London); Resolution Life (AEOI (FATCA & CRS, London); CCP Clearing, Risk Management, Recovery and Resolution; Bethmann Bank AG (MAD 2 MAR, Frankfurt); Saxo Capital Markets (MAD 2 MAR, London); and Invesco Management, S.A. (AML/CFT, Henley); Validus Risk Management (OTC Derivatives, Eton).

For 2019 he has created some of the most cutting edge training courses available on the market today, including Artificial Intelligence in Banking and Financial Services; Supervisory Technologies (SupTech); The European Margin Rules; The 2018-2020 Collateral Paradigm; AML & CFT Advanced Practitioner; Virtual Currencies, AML, CFT: Operational Compliance; and Behavioural Persuasion Masterclass. He is a Reviewer for the Journal of Financial Regulation and Compliance and has also published widely in leading industry journals such as the Capco Institute’s Journal of Financial Transformation, the Journal of International Banking Law and Regulation, as well as e-books on derivatives law. Noted publications include “Optimizing Risk Allocation for CCPs under the European Market Infrastructure Regulation”; “The ISDA Master Agreement 2012: A Missed Opportunity”; “The ISDA Master Agreement: The Derivatives Risk Management Tool of the 21st Century?”; “To EU, or not to EU: that is the AIFMD question”; and “The Industrialization Blueprint: Re- Engineering the Future of Banking and Financial Services?”.

Disclaimer

ISDA® is a registered trademark of the International Swaps and Derivatives Association, Inc., and Storm-7 Consulting Limited is neither sponsored by nor affiliated with the International Swaps and Derivatives Association, Inc. (ISDA), and the public is hereby informed that Storm-7 Consulting Limited holds no commercial, private, or other relationship with ISDA.